Little Way Flower Shop

A shake up and modernization of approach to ecommerce has given Little Way Flower Shop a future-proof solution.

About Little Way Flower Shop

Founded in 2014, Little Way Flower Shop is located in Newport, Pasay City. They only create bespoke floral arrangements. They have well-experienced florists who take into consideration every client’s preferences and needs. For Little Way, flowers are not just their business, it’s also passion inspired by spirituality of St. Therese.

The Brief

Despite their previous success, Little Way Flower Shop were determined to continue to develop their offering, in order to continue competing with their competitors. eCommerce is one area of web design that seems to develop faster than any other, with standards always changing. The ecommerce site was overdue for a redesign that had a modern look, with a focus on usability for customers.

What we did

Planning

We began by considering a user’s journey through the site.

Design

The aim for the design was intended to match the simpler and more straightforward user journey, with a bold, simple and minimalist design that put the focus on the Little Way Flower Shop products, with clear call to action directing users towards add to cart.

Development

The site is powered by Woocommerce, a secure and flexible ecommerce plugin of WordPress. We built the new front-end, leaving the store flowers that the Little Way team used in place.

The Future

We continue to work with the Little Way team regularly, supporting them with the day-to-day demands of running a successful ecommerce business. We’re excited to see what the future holds.